The Market Is Shifting — Are You Positioned to Win?
Hardware and license margins are tightening. Customers are no longer buying products — they are demanding AI-driven outcomes, modernization clarity, and measurable business impact.
For VAR, MSP, and SI leaders, 2026 represents a strategic inflection point.
In this focused 25-minute executive briefing, we will explore how forward-thinking channel leaders are evolving their business model to capture larger opportunities — without transforming into full-scale systems integrators or building costly internal delivery teams.
What You’ll Learn
🔹 How to Turn Existing Client Relationships into $1M–$5M Growth Opportunities
You already have customer trust. Learn how roadmap-led conversations can unlock larger deal sizes, higher-margin services, and long-term expansion.
🔹 How to Monetize AI Without Expanding Operational Overhead
Customers want AI and modernization initiatives — but scaling delivery teams introduces risk. Discover a smarter model that enables AI revenue growth without heavy internal buildout.
🔹 How to Increase Wallet Share and Improve Retention
Outcome-led VARs are achieving:
• Larger average deal sizes
• Higher services attach rates
• Stronger long-term customer retention
🔹 What the Future VAR Model Looks Like
Understand what is changing in the channel, where the real opportunity lies, and how to lead the shift rather than react to it.
Who Should Attend
This executive session is designed for:
- CEOs & Founders of VARs, MSPs, and SIs
- Managing Partners & Principals
- CROs, Revenue & Sales Leaders
- Channel, Alliance & Strategic Partnership Leaders
📅 March 4, 2026
⏰ 3:00 PM EST
Duration: 25-Minute Executive Briefing + Live Q&A
Location: Virtual (Microsoft Teams)
- https://events.teams.microsoft.com/event/42761a55-79b8-4363-be5a-fa4e1b3f734f@20ece825-83f7-400c-927d-e0a5cb7f3168
- 2026-03-04
- 3:00 PM
- 2026-03-04
- 3:30
- https://www.softura.com/
- Softura
- (248) 859-4987